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Antique Advertising May 6, 2008

Posted by Will in advertising & media, art & design.
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I’m not a graphic designer, nor do I have a degree in art, but I am a creative individual who loves diving headfirst into drawing, design and architecture. I surround myself with creative, intelligent people from many different fields and learn as much as I can from them, soaking it all in. This is where I will highlight pieces of art and design that I want to talk about briefly - and hope you do too. Initially images will be used from the sites they come from or taken with my iPhone, but I’ll get a better camera eventually so it’s nicer to look at.

Okay so the 1950s-1970s ads on this Flickr photostream aren’t really antique, but some of these are certainly old by today’s standards. That doesn’t mean they’re not badass though. I think it’s fascinating to see the parallels between some of these print ads and what is out in the world today. For example, look at the Anti war poster from Czechoslovakia. I think this design style is definitely something that I could see plastered on a wall walking down the sidewalk promoting a band or art venue.

Definitely take the time to go through these. What do you guys think of these? I think some of them are pretty damn cool.

Feeling Disconnected April 27, 2008

Posted by Will in advertising & media.
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In my first-ever video blog post I talk about feeling disconnected while on the road (and notice how often I say “um” while trying to blog on the fly).

OMG! Teens using :)&LOL @ skool April 27, 2008

Posted by Will in advertising & media.
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As I sit and wait for my girlfriend to get out of work at an elementary school there is a pack of middle schoolers hanging in the playground area near the car. Young, energetic and completely obnoxious, nearly all of them are standing there conversing with each other holding their cell phones and carrying on what I can only assume are at least two conversations: one with the group of friends, the other with whomever they are texting to. This is perfect because I just got done reading Anastasia’s post on Ypulse about Pew’s latest research on teens, technology and writing.

Here’s a summary of some of Pew’s findings:

While teens are heavily embedded in a tech-rich world and craft a significant amount of electronic text, they see a fundamental distinction between their electronic social communications and the more formal writing they do for school or for personal reasons.

- 87% of youth ages 12-17 engage at least occasionally in some form of electronic personal communication, which includes text messaging, sending email or instant messages, or posting comments on social networking sites

- 60% of teens do not think of these electronic texts as “writing.”

Teens are utilitarian in their approach to technology and writing, using both computers and longhand depending on circumstances. Their use of computers for school and personal writing is often tied to the convenience of being able to edit easily. And while they do not think their use of computers or their text-based communications with friends influences their formal writing, many do admit that the informal styles that characterize their e-communications do occasionally bleed into their schoolwork.

- 57% of teens say they revise and edit more when they write using a computer.

- 63% of teens say using computers to write makes no difference in the quality of the writing they produce.

- 73% of teens say their personal electronic communications (email, IM, text messaging) have no impact on the writing they do for school, and 77% said they have no impact on the writing they do for themselves.

- 64% of teens admit that they incorporate, often accidentally, at least some informal writing styles used in personal electronic communication into their writing for school. (Some 25% have used emoticons in their school writing; 50% have used informal punctuation and grammar; 38% have used text shortcuts such as “LOL” meaning “laugh out loud.”)

Eight in ten parents believe that good writing skills are more important now than they were 20 years ago, and 86% of teens believe that good writing ability is an important component of guaranteeing success later in life.

I have a younger sister who is graduating high school in a month and she texts a lot more than I do. Her high school experience has been much different than mine for various reasons. Technologically, cell phone and laptop saturation into high school students’ belongings was in its infancy while I was in high school, so from time to time I have had the opportunity to see how she and her friends use mobile phones. Seeing the massive amount of texting she and her friends do – and of course all of Mellennials – along with instant messaging, Twitter and all the other various socializing that happens via the Internet, it doesn’t surprise me in the slightest that this is infiltrating student writing skills. I like writing well, and I think it’s a skill that you must have under your belt as one of your key professional skills, so it took me a long time to start using abbreviations and acronyms while chatting. To this day I have a hard time typing “2nite” or even “u.” The fact that iPhone automatically spells out words and whatnot just encourages me more to type whole words out.

Anyway, my point is that the generation in middle school and high school now are a part of the first generation to have these devices and abilities to communicate at the ready and it’s slowly starting to show in writing an actual paper. Bad grammar and texting short hand in class is obviously not the fault of the school system, but the school systems should look at this data seriously and consider how they can attack this problem head on. The tactics that were used to teach even me won’t work on the students in high school now (I graduated high school in 2003). How can teachers try infusing proper grammar in electronic communication? Maybe a class can writer a paper via Twitter posts or in a Facebook group. Online socializing is only going to increase and I doubt that word short hands are magically disappearing either, so that means the school system needs to step it up and start thinking outside the box to reach its students. I use spell and grammar check as much as the next, but I hate the idea of students relying more and more on the spell check and grammar tools to expand on their “writing skills.”

Taking a Ride With the Zurich Chamber Orchestra April 17, 2008

Posted by Will in advertising & media.
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I love classical music, I really do. Although I think a lot of people say they like classical music but never really listen to it. Granted I have a hard time listening to any music it seems lately because I’m usually listening to podcasts whenever I have my iPhone or iPod on (yes, my iPod is slowly being phased out, but I need an iPhone with more space before that will completely happen). While it’s nice that people at least say they like classical music, and are thus supporting it, it’s still hard to get them to turn off the latest top 40 hit or 80s legend and listen to some Chopin.

This ad does just that, capture the view by visualizing the excitement that is in classical music. For a visual vaudevillian like myself I think this 55-second online spot works. At it’s opening it doesn’t seem like it’s going to be doing much of anything exciting, but it quickly grasps the viewers attention as it turns into a roller coaster ride of written music perfectly in sync with the audio.

By Euro RSCG Zurich to promote the Zurich Chamber Orchestra online, I think this spot would do well in front of films at local cinemas in Zurich because of its size. Just like the Death Star trench run was so exciting on the big screen, this spot would be even more of a thrill ride at that size. What do you guys think?